Back to Basics

According to a PCMag article, 260K AmazonBasics Power Banks Were Recalled Due to Fire Risk sold between December 2014 and July 2017 and may overheat. It will be a logistical nightmare cleaning up this mess, but we’re pretty confident the online behemoth has it covered. We just hope they provide AmazonBasics medical supplies to customers impacted! “So far, 53 reports of overheating have been logged, including one incident of chemical burns due to contact with battery acid, and four reports of property damage through smoke and/or fire.” We’re not here to point and laugh at the misfortune of others or to generally engage in schadenfreude. This is a serious situation and we hope all of those impacted are OK, which they seem to be. From our perspective, this is one of those famed teachable moments. This passage in particular really drives things home “AmazonBasics is not only very lucrative for…


No Kidding!

If you consume the educational content VoiceComm creates and distributes this will be familiar to you. Presentation matters. Experience matters. Inspire your customers to buy in your store. You’ll have an exponentially harder time attaining success otherwise, as evidenced by Toys ‘R’ Us.

Device Launch

Don’t Go Broke if it Breaks

For some, Apple’s new generation of smartphone starts not with the recently released iPhone 8 (an incremental upgrade at its “best” and most “exciting”), but with iPhone X (pronounced “iPhone Ten”). For the uninitiated, iPhone X is Apple’s vision for the future. They say as much on their official iPhone X page: “Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.” Normally, new, innovative features – or lack thereof – dominate the news cycle when a new smartphone is unveiled. However, coverage of iPhone X has been different in that respect. Its starting price of $999 for the lower capacity model has gotten a tremendous amount of coverage, which has overshadowed Apple’s future-focus to an extent. And what if it breaks? That’s another issue Apple doesn’t want the public thinking about right now, and yet again, involves price.