Insight

Maximize Your Grip on Accessory Sales

Bigger smartphones, which some people call “Phablets,” have been rising in popularity since the introduction of the Samsung Galaxy Note in 2011. Consumers and competitors alike took notice, and the category has been growing ever since. The latest crop of large smartphones, the iPhone Xs Max in particular, may be a strong indicator of consumers’ taste going forward and the incredible health of the category overall. Early numbers indicate “iPhone XS Max demand is ‘better than expected,’ with the 6.5-inch model outselling the iPhone Xs by three to four times.” Our internal numbers also indicate iPhone Xs Max is the more popular option at a ratio of roughly 2:1. We trust that consumers will continue purchasing a case and screen protection, but the continued focus on larger phones got us thinking about other “essentials” they can purchase to enhance their “giant” phone usage. One category to consider: phone grips. Phone…

Insight

Back to Basics

According to a PCMag article, 260K AmazonBasics Power Banks Were Recalled Due to Fire Risk sold between December 2014 and July 2017 and may overheat. It will be a logistical nightmare cleaning up this mess, but we’re pretty confident the online behemoth has it covered. We just hope they provide AmazonBasics medical supplies to customers impacted! “So far, 53 reports of overheating have been logged, including one incident of chemical burns due to contact with battery acid, and four reports of property damage through smoke and/or fire.” We’re not here to point and laugh at the misfortune of others or to generally engage in schadenfreude. This is a serious situation and we hope all of those impacted are OK, which they seem to be. From our perspective, this is one of those famed teachable moments. This passage in particular really drives things home “AmazonBasics is not only very lucrative for…

Insight

No Kidding!

If you consume the educational content VoiceComm creates and distributes this will be familiar to you. Presentation matters. Experience matters. Inspire your customers to buy in your store. You’ll have an exponentially harder time attaining success otherwise, as evidenced by Toys ‘R’ Us.