Despite a shift in the preference of online shopping over traditional retail during the last few years, device repair shops still enjoy the luxury of high-volume foot traffic. It’s hard to imagine a scenario where mail-in device repair (i.e. someone being without their phone for days) would be preferable, so your shop has ample opportunity to earn additional revenue by offering your customers lifestyle accessories in addition to the normal protection accessories like cases and screen protectors.
A customer is in your store with a broken phone in need of a repair. Consider the reasons why this happened: their phone didn’t have a case; or it had a cheap, flimsy case; or their tempered glass was battered beyond recognition and just couldn’t protect the screen one more time. There are many ways customers break their phones and your core business is repairing those phones, but what if you could make more money on those repairs AND foster a positive customer experience that continues long after they leave your shop?
The economic slowdown has resulted in plummeting demand for new cell phones, tablets, and laptops. Conversely, price-sensitive consumers are increasingly opting to buy pre-owned devices to save money and are hanging on to their legacy devices for much longer.
Many repair shops find their profits are being squeezed due to competition, parts prices, or lower foot traffic. Accessories are the easiest and more logical way to add to your bottom line. For years, wireless dealers have focused on attaching accessories to every handset they sell and there’s no reason you shouldn’t follow suit by attaching accessories to every repair.