The coronavirus pandemic has impacted device repair businesses in ways most would have never imagined. While some shops have been forced to close their doors, others have had to innovate to find new ways to connect with their customers. In any case, there’s been a shift from “business as usual” and it’s worth considering ways to innovate in this new landscape.
For some, Apple’s new generation of smartphone starts not with the recently released iPhone 8 (an incremental upgrade at its “best” and most “exciting”), but with iPhone X (pronounced “iPhone Ten”). For the uninitiated, iPhone X is Apple’s vision for the future. They say as much on their official iPhone X page: “Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.” Normally, new, innovative features – or lack thereof – dominate the news cycle when a new smartphone is unveiled. However, coverage of iPhone X has been different in that respect. Its starting price of $999 for the lower capacity model has gotten a tremendous amount of coverage, which has overshadowed Apple’s future-focus to an extent. And what if it breaks? That’s another issue Apple doesn’t want the public thinking about right now, and yet again, involves price.