For some, Apple’s new generation of smartphone starts not with the recently released iPhone 8 (an incremental upgrade at its “best” and most “exciting”), but with iPhone X (pronounced “iPhone Ten”). For the uninitiated, iPhone X is Apple’s vision for the future. They say as much on their official iPhone X page: “Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.” Normally, new, innovative features – or lack thereof – dominate the news cycle when a new smartphone is unveiled. However, coverage of iPhone X has been different in that respect. Its starting price of $999 for the lower capacity model has gotten a tremendous amount of coverage, which has overshadowed Apple’s future-focus to an extent. And what if it breaks? That’s another issue Apple doesn’t want the public thinking about right now, and yet again, involves price.
The following piece, released in March 2015, was drafted as a sort of “wireless charging 101” for our customers interested in the technology. Until the recent announcement that Apple’s latest phones (iPhone X, iPhone 8, iPhone 8 Plus) have the ability to be charged wirelessly, this segment of the market was largely overlooked. Something big and bold needed to happen to change that, and you don’t get much bigger and bolder than Apple embracing a standard!
Use this piece to educate yourself on wireless charging and the various standards. Once you’re ready to embrace the wireless future, we urge you to check out all of the solutions we offer:
Spoiler alert: iPhone 7 and 7 Plus have been released. A total shock, right? Of course. What we didn’t expect, however, is that major carriers — AT&T, Sprint, T-Mobile and Verizon to be exact – are offering “free” iPhone 7 handsets if consumers trade in an eligible device. These may be the most generous incentives to upgrade we’ve seen in the smartphone era, and may be in place to combat users who are holding onto their phones longer and longer due to the dissolution of subsidized smartphone plans. The terms of each promotion differ to an extent, but each carrier seems to require eligible devices be in good cosmetic and working order in order to qualify. This is great news for anyone who took your advice and purchased protective accessories such as a case and screen protection, but other consumers may be out of luck— this time. However, you can ensure that they don’t make the same mistake twice.