Category: In-Store Experience

In our last blog we gave you a taste of what retail seasonality is and how it pertains to the mobile accessory industry. For this blog we’re going to give you a bit more to snack on, so we hope you came hungry… to learn! We’re going to provide some insight into selecting the right product offer, inventory planning and forecasting, merchandising, and promotional planning. Take this blog as a solid starting point to greater fortune and success. Oh, and remember to thank us later!

Like many other industries, mobile accessory sales tie into major events, holidays, and seasons. According to When I Work, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year” and “55 percent of consumers plan to visit stores on shopping days like Black Friday or Cyber Monday.” Our businesses thrive or wither on the strength of great products and seasonality. According to Business Dictionary, Seasonality is defined as “Periodic, repetitive, and generally regular and predictable pattern in the levels of business activity where most or all sales originate in a particular season, quarter, or month.” In order to take advantage of the various events, holidays, and seasons you need to plan accordingly, and VoiceComm is here to guide you!