In our industry it’s hard to fathom consumers without reasonably current smartphone technology in their pockets. The reality is, some still use older obsolete smartphones while others have clung to their so-called “simple” phones. In fact, in certain cultural subsets, such as the much maligned “hipster” group, simple phones are making a comeback. Nothing is cooler than irony and obsolescence, we presume. CNET took notice of these holdouts and offered a playful, yet useful piece entitled 10 Signs It’s Time to get a New Phone. While certain issues are unavoidable as a phone ages, such as the degradation of battery life and audio ports, other issues they highlight such as a shattered, yet marginally functional screen are. So, when this sort of consumer walks through your doorway don’t simply preach protection; emphasize prevention.
Prevention is the New Protection




