Bigger smartphones, which some people call “Phablets,” have been rising in popularity since the introduction of the Samsung Galaxy Note in 2011. Consumers and competitors alike took notice, and the category has been growing ever since. The latest crop of large smartphones, the iPhone Xs Max in particular, may be a strong indicator of consumers’ taste going forward and the incredible health of the category overall. Early numbers indicate “iPhone XS Max demand is ‘better than expected,’ with the 6.5-inch model outselling the iPhone Xs by three to four times.” Our internal numbers also indicate iPhone Xs Max is the more popular option at a ratio of roughly 2:1. We trust that consumers will continue purchasing a case and screen protection, but the continued focus on larger phones got us thinking about other “essentials” they can purchase to enhance their “giant” phone usage. One category to consider: phone grips. Phone…
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