When we were growing up we were taught many things, some good and some bad! One of our personal favorites: don’t judge a book by its cover. In the mobile accessory business, we’ve modified that lesson for our industry: don’t judge a case by its cover. Clever, right? In light of the recent smartphone case recall from a company VoiceComm does not do business with, we felt it’s a perfect time to speak to that tried and true lesson and how it relates to our business and yours. But first, a little history lesson.
According to an article on blog TechCrunch, “U.S. consumers now spend 5 hours per day on mobile devices.” This, according to the article, is a “20 percent increase compared with the fourth quarter of 2015, and seems to come at the expense of mobile browser usage.” This means, apparently, that with 20% more usage users will require 20% more power. Smartphones are essential devices for our everyday lives, not just as a phones, but as a camera, music player, navigator, and other internet-enabled usage. For each use comes a penalty in the form of a depleted battery, so power is more and more important to consumers with this increased emphasis on a smartphone’s capabilities. Read on to find out how you can empower your customers with portable power!
Spoiler alert: iPhone 7 and 7 Plus have been released. A total shock, right? Of course. What we didn’t expect, however, is that major carriers — AT&T, Sprint, T-Mobile and Verizon to be exact – are offering “free” iPhone 7 handsets if consumers trade in an eligible device. These may be the most generous incentives to upgrade we’ve seen in the smartphone era, and may be in place to combat users who are holding onto their phones longer and longer due to the dissolution of subsidized smartphone plans. The terms of each promotion differ to an extent, but each carrier seems to require eligible devices be in good cosmetic and working order in order to qualify. This is great news for anyone who took your advice and purchased protective accessories such as a case and screen protection, but other consumers may be out of luck— this time. However, you can ensure that they don’t make the same mistake twice.
In this video – the final in VoiceComm’s “A Guide to Selling Accessories in a Changing Market” series – Senior Account Executive, Jeff Summerfeld sums up all the useful information he laid out in the previous videos all in an effort for you to start selling better today! Best if viewed in 1080p.